GUCC Factory Visit

Last week I visited the factories for Grown Up Chocolate Company, as part of my responsive project, which was an amazing experience. I was shown around by the head of social media, Sam, who also answered some of my questions:

- Designs will be personalised in a standard manner at the moment, with image at top and text at bottom, but will expand
- Packaging arrives to them done, they just assemble, no option for further personalisation
- They want the design to be very different to their current stuff, but not like a collaboration with another company- made an intentionally vague brief, could use same colours or type to maintain consistency
- Flavours will be mixed into bars- all three the same, but each handmade
- Sent direct to recipient, not able to put personalisation on outside- could include element of 'taste card'- like Moonpig
- Could cut out parts, not too expensive, but think about placement, will it make the product AMAZING?
- Landing page, to fit with theme of product- could use pattern?

OTHER THOUGHTS:
- Include ingredients?
- Lists
- Make it feel personalised
- Element of gift tag through taste card
- Liked screen print fruit
- Liked lino veg
- Will send ingredients list
- Colours/branding could be enough of a link
- May pick up to 5 designs
- Email with any questions
- Like element of hidden text

I thought this was a great way to experience a very professional relationship between myself and the client, and it really cleared up what was expected of me from the brief.

Sam also asked to look at my Instagram, and picked out some images which he liked, which were the ones we had been discussing in our group anyway as a possible direction: