Study Task 3- Purpose

When looking for images relating to purpose, I focused on instructive or entertaining imagery, as I felt they had the strongest denotations within their content. 

I think that looking at pictures by their contextual content is a very interesting way to help distinguish not only what message the image sends out but also how it fits into the world of illustration.

I chose these images because I felt they had the strongest compositions as well as a good relationship between image and type, which can be an incredibly important factor.

Anna Härlin

I think Haärlin's work is successful because she uses close tones which still contrast enough to build up the body of the image, before adding brighter, more attention demanding colours to ensure the image isn't flat, and has some depth. I also like the contrast between the mixed up, uneven lines of the map with the straight, right-angled edges of the page and buildings. I think this clever mix of colours and line, which doesn't overwhelm the audience ensures this functions well as a map, as it is instructional yet still makes the audience want to look at it, more so than just a typical, fairly boring map.

Ohara Hale

Hale's piece here shows a great composition which ensures the line of sight is centred around the text and message of the poster. This helps to really centre the purpose of the image, and ensure the necessary information is quickly and effectively communicated to the audience. I also really like the slight mis-alignment in Hale's work, as I think it brings in an analogue, more personal feel to the piece, which will make the audience more likely to connect with it.

Jon Klassen

This really effective use of negative space by Klassen highlights the intent of the book, to explore 'the dark'. It also works well to intrigue the audience as to what is hiding there, and therefore make them read on the find out. I also love the strong composition in cropping and how this draws the eye to the focus point of the image and ensures that the reader sees exactly what Klassen wants them to, without there being an over the top direction in which to look, as the negative space fits seamlessly with the rest of the images.