Looking at what we felt, as a collective, made a good image, we came up with subsections of image qualities.
Aesthetic of work:
Strong colour palette
Visually engaging
Quality of line
Visual authorship
Technical:
Well crafted
Good composition
Controlled quality of line
Appropriate use of process (media)
Content:
Clear communication
Emotional response
Identifiable content
Meaning
Tone of voice
Narrative (effective)
Accessibility of imagery
Suitability of communication
Solving the brief/Appropriateness:
Serves the purpose
effective visual communication
Solves the problem
Innovative
Considers audience
Appropriate to context
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