This weekend I went to the D&Ad festival, which had loads of different designs for advertising and packaging, with strong links to colour, all of which were really inspirational to me, especially with reference to my Context of Practice module, which was based on colour.
This rebrand for Villager really made me think about how things work as a set- is that something I could do? Or a series?
Also like the repeated lines but with different colours
Love this showing the percentages of colour is a duck and lettuce sandwich- similar to my passion fruit print percentage idea, love the scale and quality of print - could I think about how to represent rations of colour- maybe with a barcode?
Think the strong white type works well to break up the page and draw attention- I really need to consider composition within this project to ensure my work is shown off to it's best whilst having a pleasing finish
This rebrand of Coca Cola reminded me that iconic colours can be hard to change. Everyone knows what those colours stand for, and the design has used this to it's advantage to create abstract patterns which are still immediately recognisable- Could I see how far I could push imagery and colour whilst still retaining a strong recognition?
I like this piece because it shows the impact of colour, as the exact same print looks so different through solely the colour choice- I would love to explore this kind of theory more within my work
Overall, this inspirational visit has not only given me lots of different starting points, but also made me very keen to develop a resolved outcome which has an outcome, as through looking at the difference between the design boards and finished products on display at the festival, I think the outcomes had a much more finished and complete feel about them than just the concepts. This means I will need to ensure I work outside of my sketchbook as much as possible to help arrive at resolved outcomes.
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