SWOT

Strengths
- Creating colour palettes appropriate for different audiences and tones
- Using different composition and layout to create finished outcomes such as publications
- Traditional print processes
- Crafting practical skills such as paper manipulation and clay work
- To create outcomes which are to a finished and professional standard

Weaknesses
- Character design and creating work for a younger audience
- Motivating myself to work on modules which I'm not as enthusiastic about at the time
- Creating varied and diverse roughs before selecting some to develop
- Trying new things outside of my comfort zone
- Ensuring I reflect at the time about what is working and what isn't working within my practise

Opportunities
- Using my existing contacts to gain more work experience within the industry- such as my brothers and Anorak
- Selling work at fairs and online
- Using the studio environment to build skills as a community
- Working on live briefs within responsive

Threats
- Other illustrators and students who will be pitching for the same brief
- Not pushing my practice to move with trends and audiences
- Not having the resources and tools once leaving uni
- Balancing time through other work and personal commitments, and ensuring I get all of my tasks done on time


PEST also used

P- Political
E- Economic
S- Social
T- Technological

P- Government regulations and legal issues- e.g. Brexit, sugar tax, living costs
E- Broader economy- e.g. minimum wage, interest rates
S- Examine consumer needs to find demographic- e.g. placement. age, immigration etc.
T- How does it deliver services?- e.g. interest and life cycle of current technologies

SWOT- specific, PEST- broader, so use both