Study Task 2

Defining my practice is something I've been struggling with over the past year, but I'm beginning to start finding out which sectors of design I enjoy creating work for:

Publishing and Book Design
My practice is quite design based, and I really love creating work which has a function as well as being the first point of contact for the audience, as I'm really able to set the tone of the work. I also really enjoy figuring out how to communicate the core ethos of the work in a visual manner, especially alongside type.

First year book cover design

Editorial and Reportage
Quite a few of the briefs I have been working on are editorial based, and I feel like I'm gaining confidence with creating work which effectively communicates just the right amount of information in a thought provoking manner. Although I still struggle quite a lot with thinking in this new manner, I find the challenge enjoyable, and I think that continuing to respond to content in this way will ensure my practice stays fresh and new.

Current year editorial illustration in response to Lin Yutang's work

Product and Packaging
This is a sector which I really love working within, as I find the whole process so enjoyable, from thinking of initial concepts to planning the construction to creating the actual 3D final outcome. I view packaging design with the same sort of intent as I do book cover design, as it encompasses a lot of different skills in order to show just enough of the content on the outside to intrigue the audience and make them want to engage. I also have a strong interest in creating products, which I would like to explore more throughout this year

First year packaging design

Advertising and Promotion
This is a sector which I had always imagined I would work within, but I'm beginning to realise it may not be in the same way as I imagined, as through working with Anorak this year I've started to realise how much I love event management and the more practical side to the creative industries. I've done a small amount of promotion work last year, but I would like to explore the less tangible aspects of illustration in my future practice.

First year postcard for Napier, New Zealand

First year postcard for Maine, USA

Character and Narrative
This is something I've been shying away from this year, as I find it such an immense challenge, but I actually do enjoy creating and developing character, so I have started to keep a private sketchbook based solely on character so that I can play and develop my character skills.

First year GIF based on character

First year narrative book